If you have the audit which is being done on your site, you may be awaiting to get the report. You have to be aware of what you will get in your audit report. The auditor should get the data and also interpret it and give the recommendation of what has to be done. Everyone may present the interpretation in different ways and there is no wrong and right way that you may interpret the data since the most important thing is that it has to work for you. However, there are things that you have to ensure that they are in your report.
The Basic of a SEO Audit
The audit will have too much information that you cannot understand at once. This is why you should have a summary analysis of the audit which may help you to understand faster where the site stands or where issue takes place and the right actions that you have to take. Your auditor has to show you where there is an issue on your website in terms of conversion and penalty.
The auditor have the tool metrics and site data which may report what it is happening and what it may cause your site to be penalized. If they say that your site may be penalized, they have to show you why they have to be penalized. Each audit should include the recommendation of what has to be done according to the finding they got in the audit.
How a SEO audit costs
Before you do the audition, you may be concerned on how much it is going to cost. The price of the audit will depend on the breadth and depth of the site and the complexity of the audit depending on the issue to investigate. Sometime you may have to pay more for the penalty audit compare to the standard site health audit. “Always keep in mind that with audit, you do not pay for the audit tool used but for the person who use his expertise to interpret it. An expensive audit needs more time and it is complex,” explains Mr. Rush of NewYork Designed.
If you find that a certain service is cheap, you may get only the summary of the data that it made up by the tools which do not take into account the environment which is ever changing for the search and you are not going to get the interpretation of what the tools really mean.
Even if you do not have to pay too much for the audit, you should ensure that you are paying a reasonable amount to pay for expertise and not only the tools. The expertise is going to help you to reach to your goals. The audit result is going to be good depending on the person who conducts it. The person you hire should have experience in doing the audit and in making the right recommendations.